Analyzing the Film Food Inc and the Propaganda Message for...

Society tends to associate propaganda films with issues such as Nazi Germany and their film messages for their country; however, it is also possible for small independent companies, groups of like-minded people and individuals to use the media of film to incorporate messages for our society (The Independent, 2010). These messages are often in relation to changes that individuals should make in order to improve the standards by which they live their lives and changes to everyday habits that will benefit the individual, the individual’s family, a group of individuals or even a single person (Barnhisel and Turner, 2010). Food Inc. is a documentary displaying the United States food industry in a negative light by revealing the inhumane, eye†¦show more content†¦Today’s society is faced with a plethora of media appealing to their emotional state by advertising the basic human need, to eat. The images that we see each and every day of our lives appear in media such as, magazines, billboards, television, during movies, and on the internet. These images are artfully recorded as film or photographs in such an advanced way that they tempt and tease our senses, inviting us to purchase and eat such a wonderful product (Cyberpat.com, 2013). Our senses are bombarded with messages constantly and are extremely sensitive to the messages they receive. The sense of sight and sense of smell are particularly sensitive and have a special connection with the processing of messages that affect the emotions Croy, Schirato and Webb, 2004). This is often referred to as The Hedonic Experiential Model. It is r efers to the way consumers process information based on the concept that purchasing decision may be spur of the moment or irrational. This model reflects the emotions of the consumer, which more than likely, have been influenced by advertising or visual propaganda. (Clow) It is with little wonder that advertising or mass media propaganda, are expressed utilising the senses, and in particular, the sense of sight (Alden and Steenkamp et al., 1999). One of the most heavily marketed product categories is food (Cairns) and commercial television is one of the largest influences on the foods thatShow MoreRelatedThe Walt Disney Company Report15335 Words   |  62 Pageshas never looked back, it has constantly and steadily growing only to takeover more renowned production powerhouses like Marvel and Lucasfilms. This expansion is not limited to film industry, Disney is spreading its wings to Shanghai, China to open its new and largest Disney Land. While it continues to quietly absorb the film giant UTV motion pictures of India. What numbers and these big acquisitions fail to portray is the creativity that goes into creating magic on screen, fantasy on earth andRead MoreShort Cases19708 Words   |  79 Pages. . . . . . . . . . . . . . . 3 3. 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